22/09/2023The pillars of creating shared value have already been on our radar and make more sense today as we introduce our portfolio to different stakeholders.
Since the birth of It's P, it has been an idea aimed at influencing people by providing realistic welfare resources. We have been building its structure based on a horizontal and engaging perspective with the aim of articulating ideas, plans, perspectives, and intentions of action in the same place. From this continuous movement, we have matured the idea that today brings us to have a clear projection, initially from a more organic analysis, that has gradually gained strength in its strategic planning from the operation of the organization.
The leap we have made from thinking individually in our role and experience as Knowledge Experts (EES), to now thinking and acting as co-founders of our own organization, constantly pushes us to consider and create more integrative methods. From the mapping of what society might expect in relation to wellness services. We know that the expectations of these services have been met in a limited way. Barriers to access services continue to mediate the opportunity to give and receive wellness to the community in the present and furthermore.
We have realized that, as a non-profit organization, management must lead us to create opportunities that invite us to develop shared value. Thus, we respond to the needs of society with high-impact strategies that are self-sustaining and comfortable for the actors involved. The result of this is the emergence of our collaborative links, which include Knowledge Experts (EES) and Knowledge Seekers (BDS), which are always in progress; and thanks to this movement, we already have a more structured idea of what we do and how we make it possible.
The pillars of shared value creation were already in our view, and today they make more sense as we present our portfolio to different stakeholders. We have realized that there are many organizations, both public and private, and also organic guilds that are interested in providing more structured services in welfare issues. We have understood that although the provision of these services organically is welcomed, it is expected to have a better structure, with logistical plans, strategic plans, with teamwork structures where risks are foreseen and the scope of each project is defined. In a clearer way, so that the impact generated in society is more transparent and, of course, achievable.
The growth of It's P's concept is gaining strength by demonstrating that we can make service offers that are strategic, convenient and invite all those involved to contribute from the decision to continue moving for the same purpose. At the same time, it becomes viable that our projects turn out to be financially sustainable, maintaining the balance between the service provided and the economic components that must be put on the table. This is the outcome proposed in the article by Porter, M. E., & Kramer, M. R. (2011). Creating Shared Value. Harvard Business Review, 89(1/2), 62-77, which talks about the economic transformation in which clusters can jointly build projects with a social focus, based on the direct participation of society itself. As a result, the idea is presented that sustainability is everyone's job and, better yet, it benefits us all.
As another example of the achievement of these objectives, we have found suppliers who believe in allying with us and creating shared value. This is a sure way of reaching the social impact that they see as the responsibility of their organizations. They believe this can be achieved through the establishment of lasting alliances that go beyond the transaction of providing a service or selling a product. Our suppliers are now also a niche that we have included in the formula, and we are happy to know that we can trust them to serve the purpose of keeping the wheel of our foundation in motion.
Its P promises to be an inclusive wellness platform that facilitates the connection between EES and BDS, who are the real protagonists of the story we are telling in our organization. We are happy to know that every day there are more people who decide to trust the movement and the pace we are setting. This means that we are ensuring that all actors can go shoulder to shoulder building the social strength that we want to provide and that that same strength is what each community needs to enrich.
Knowing that our purpose is innovative, relevant, and achievable invites more and more actors to be part of our cluster of collaborators is exciting. It will keep us going for a long time. It is thanks to this confidence that surrounds us that we want to invite each EES to be part of our articulated actions. To create together moments of well-being that can be replicated in society and to leave traces that transcend the connection with purpose. All this is woven into the foundation of our purpose as It’s P.
Of course we want to continue inviting all BDS to see us as their trusted platform where the strategy keeps moving from discipline and relevance, because we know that we can meet real and specific needs in welfare issues from the supply of projects designed for the social reality of the moment with a view to transcend with a conscious and responsible contribution to human welfare.
To learn more about "how we make it happen", we invite our valued readers to browse our WEBsite and follow us on our social networks (FB, IG, LI, YT). And if you are moved by the idea of continuing to move forward, it will also have a great impact if you introduce us to your communities so that more EES and BDS will follow us, encouraged by the action of giving and receiving.
It will also be of great value that your action of donation will continue to give life to what we make possible in each of our purposes and projects.
Thank you for reading and for your support.
A warm embrace
Annecix Maydé
